My Club Group
G Anderson is an accomplished executive with extensive experience in operations, marketing, and brand strategy. Currently serving as Chief Operations Officer at My Club since February 2018, G Anderson focuses on generating income for grassroots sports clubs through innovative online technology services. Previously, as Group Brand Director and Chief Operating Officer at MyClub and My Club Group, G Anderson has successfully supported over 3000 UK sports clubs in revenue generation. G Anderson co-founded Inmotion Sport, a firm specializing in event management and brand activation, and played a key role in establishing Open Abu Dhabi, a boutique advertising agency in the UAE. Earlier in the career, G Anderson held prominent marketing roles at Nike, including London Marketing Director, where significant achievements included launching major events and growing market share. G Anderson holds a BA Hons in Mass Communication/Media Studies from the University of Glamorgan.
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My Club Group
My Club delivers customised white label boutique online services to grassroots sports clubs. The Company works with their sports clubs to promote the services to the club’s fans and their friends, families and local communities. As well as providing the service, My Club gives the club physical and online marketing assistance to promote the services to these people. My Club works with its sports club affiliates to promote the services to the members and supporters of the sports clubs and shares the resulting net revenues with the clubs. It’s a simple concept and to date we are the only ones working to help cash starved sporting clubs.