Amanda Cole is a seasoned professional with extensive experience in digital innovation, strategic advisory services, and marketing. Currently serving as the Sr. Director of Digital Innovation & IT at myBasePay, Amanda focuses on driving impactful change within the contingent workforce landscape. Amanda's career includes roles such as Chief Strategist at Centric Consulting Group, where strategic planning and branding are emphasized, and cofounder of eTeki Inc., which revolutionizes technical interviewing processes. Previous positions also include consulting roles at Polly Bauer & Associates and various digital marketing positions. Amanda holds a Master of Arts in Integrated Marketing and Management Communication from Florida State University and has a strong educational foundation in communication.
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