mycar
Cynthia Fernandez is an accomplished marketing professional with extensive experience in leadership and brand management. Currently serving as the Head of Marketing at mycar since November 2019, Cynthia has previously held significant roles, including National Brand Marketing Manager at Metcash, where contributions supported the Australian Liquor Marketers retail business. Prior experience includes managing sponsorship and events at Foxtel, developing grassroots sponsorship programs in sports, and consulting roles at Gemba Group and BrandMatters. Notable early career positions at Vodafone Australia involved managing senior sponsorships and public relations. Cynthia holds a degree in Business Administration and Management from the Canberra Institute of Technology, obtained in 1995.
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mycar
mycar is one of Australia’s largest names in the automotive industry. With over 275 stores across Australia, mycar provides a full range of automotive services including scheduled servicing, tyres, brakes, suspension, batteries and general mechanical repairs. Each store is run by a dedicated team of trained technicians and is an important part of the local community. Without a doubt, our biggest investment is in our most valuable resource – our team. We're proud to train our team to new and higher industry standards in service quality. With over 1,300 employees nationally, we’re one of the largest employers in the automotive service and repair industry, and we’re also the largest single employer of apprentice motor mechanics in Australia. mycar’s vision is to be the team of auto experts famous for customer care, and mycar is committed to setting new standards of service excellence for the industry. Our focus is to meet customers needs, no matter what car they drive – petrol, diesel, hybrid, electric, or any clean fuels of the future. Maybe we sound a little familiar. If we do, it’s because you used to know us as Kmart Tyre & Auto Service. We’ve been around since 1969, as part of the Wesfarmers group of companies, and operated as Kmart Tyre & Auto Service until 2019, when we rebranded to mycar following the sale to Continental A.G.