Blanca López Alerm

Blanca López Alerm is an experienced professional who has worked in various roles at Areas over the years. Currently serving as the Communication, CSR & Customer Experience Director at Areas, Blanca has been instrumental in defining communication strategies, leading customer experience teams, and driving digital transformation initiatives. Blanca has also held roles in corporate communication and market research at Areas España in the past. Blanca has a background in psychology of work and organizations, and has completed executive programs in women's leadership.