MYKITA
Lidia Bueno has extensive experience in the retail and optometry sectors, currently serving as Head of Retail Europe & APAC at MYKITA since December 2010. In this role, Lidia is responsible for enhancing the overall performance of MYKITA's retail operations across owned and franchise shops in Europe and Asia Pacific, focusing on staff motivation, service quality, and customer experience. Prior to this, Lidia held positions as Global Retail Coach and participated in the MYKITA Retail Talent Program. Lidia's career also includes serving as Store Manager & Optometrist at Bassol Optic and as a Sales Advisor & Optometrist at Óptica Bulevard. Lidia's educational background includes a Master's degree in Business Administration and Management from Universitat Oberta de Catalunya, along with various courses in leadership, image consulting, and advanced photography.
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MYKITA
MYKITA is a design house for pioneering eyewear. Our visual territory is defined by a pure yet radical aesthetic. Made with patented design solutions and attention to detail, our frames are valued for their distinctive tailored quality and long lifespan. All collections are made at the MYKITA HAUS in Berlin, where handcraft meets high technology to shape objects of self-expression for a global community. Founded in 2003 by Moritz Krueger, MYKITA has taken an unconventional path, developing an independent production with a holistic way of doing things and a strong belief in interdisciplinary collaborations and creative exchange to drive progress. Our focus is on creating exceptional, long-lasting products while practising transparency on our environmental and social responsibilities.