MYKITA
Viktoria Pelles is an experienced professional with a diverse background in writing and editing. Currently serving as the Global Brand Editor at MYKITA since August 2019, Viktoria has also contributed as a Freelance Writer Editor in Berlin since September 2006. Previous roles include Writer/Editor at Commandante Berlin GmbH from 2006 to 2012, Editor for the Electronic Beats Travel Guide Series at Deutsche Telekom in 2011, and Editor In Chief of Electronic Beats Magazine from 2009 to 2011. Viktoria began a career in direct marketing as a Direct Marketing Executive for Oceania at DHL Worldwide Express from 2002 to 2006. Viktoria holds a First Class BA Hons. in English Literature & German from the University of Kent, attained between 1996 and 2000, and completed education at Frankfurt International School from 1988 to 1996.
MYKITA
MYKITA is a design house for pioneering eyewear. Our visual territory is defined by a pure yet radical aesthetic. Made with patented design solutions and attention to detail, our frames are valued for their distinctive tailored quality and long lifespan. All collections are made at the MYKITA HAUS in Berlin, where handcraft meets high technology to shape objects of self-expression for a global community. Founded in 2003 by Moritz Krueger, MYKITA has taken an unconventional path, developing an independent production with a holistic way of doing things and a strong belief in interdisciplinary collaborations and creative exchange to drive progress. Our focus is on creating exceptional, long-lasting products while practising transparency on our environmental and social responsibilities.