Michael Galjaardt

EMEA Head Of Sales Motorized & Global Business Development Lead at MYLAPS Sports Technology

Michael Galjaardt has a diverse work experience spanning various industries. Michael is currently working as the Global Business Development Lead at MYLAPS Sports Timing, where they are responsible for leading the business development function in motorsport safety and tracking technology. In this role, they shape and executes the global strategy for ambitious growth and builds strong partnerships across growing markets.

Prior to their current role, Michael served as the Company Owner of Nene Consulting Ltd, where they provided strategic advice and insight on new market opportunities to tech start-ups and established businesses. Michael managed client attraction, engagement, and expansion, as well as marketing and sales team management, training, and coaching.

Before that, they worked as the Sales and Marketing Director at Rockingham Motor Speedway Ltd / Rockingham Automotive, where they led the sales, marketing, and digital transformation of the motorsport, automotive, and logistics business. Michael played a key role in delivering significant revenue increases and was responsible for all B2B and B2C income.

Michael also served as the Sales Business Development Manager at Get Scheduled Ltd., where they spearheaded the growth of a SaaS Major Event Technology startup. Michael developed the commercial strategy, led new business efforts, and managed client relationships and partnerships.

Additionally, they worked as the Global Partnerships Manager at the International Tennis Federation, where they managed client relationships with top-tier corporate partners, and as the Commercial Operations Manager at The International Event Partnership, where they delivered outstanding events for leading clients and managed marketing operations.

In summary, Michael Galjaardt has demonstrated expertise in business development, sales, marketing, and strategic planning across various industries, particularly in the motorsport, technology, and event sectors.

Michael Galjaardt holds a Bachelor of Mechanical Engineering, Business Management & French (BEng Hons) degree from the University of Surrey. Michael has also obtained a Race National A Licence from Motorsport UK and a certification in Strategic Selling from the Miller Heiman Group.

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