Dr. Markus Scheffler

Dr. Markus Scheffler has extensive work experience in marketing and leadership roles. Dr. Markus is currently the Growth Marketing Director at Mynewsdesk Deutschland, where they focus on building the brand and driving growth through go-to-market strategies, optimizing MarTech stack, establishing KPIs, and implementing nurture and PPC campaigns.

Prior to this, Dr. Scheffler served as the Chief Marketing Officer at plusserver, where they were responsible for leveraging digital marketing to drive growth. Their tasks included planning and evaluating inbound and SEA campaigns, establishing KPIs and reports, implementing account-based marketing and web personalization, and restructuring sales departments.

Before that, Dr. Scheffler worked as the Marketing Director at Transporeon, where they collaborated with shippers and carriers to streamline supply chain processes through cloud-based logistics applications.

Dr. Markus also has experience as the Head of Group Marketing at msg life ag, Head of Marketing and Investor Relations at TELES AG Informationstechnologien, Head of Strategic Marketing at CardProcess GmbH, Director of Marketing Communications at Hypercom, Editor in Business and Financial Markets at Netzeitung, Communication Director at SPM Technologies Berlin/Zurich, and Head of Corporate Communication and Marketing at NETFOX AG.

Throughout their career, Dr. Markus Scheffler has demonstrated proficiency in developing marketing strategies, managing teams, conducting market research, producing content, and organizing webinars and exhibitions.

Dr. Markus Scheffler completed their education as follows:

1. From 2002 to 2006, they attended Freie Universität Berlin, where they earned a Dr. phil. degree in Philosophy.

2. Between 1999 and 2001, they studied at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS), obtaining a Dipl. Betriebsw. (ebw) degree in Business, Management, Marketing, and related support services.

3. From 1992 to 1998, they pursued their Master of Arts (MA) degree in Germanic Languages, Literatures, and Linguistics at Freie Universität Berlin.

In addition to their formal education, Dr. Markus Scheffler obtained various certifications in digital marketing and related fields. These certifications include Certified Digital Marketing Professional from the Digital Marketing Institute, Google-Ads Certification for Performance Analysis, Google-certified qualifications such as Fundamentals of Online Marketing, Google Ads-Search Engine Advertising, and Google Analytics - Individual Qualification. Dr. Markus also holds certifications from HubSpot Academy, including Contextual Marketing, Hubspot Marketing Software, Sales Software, and Social Media. Additionally, they have completed certifications in various topics such as Chatbots, Frictionless Sales, Influencer Marketing, Storytelling for Sales, Growth Driven Design, Inbound Sales, Content Marketing, Email Marketing, and Inbound Marketing.