Isobel Althea Palijo

Isobel Althea Palijo currently serves as the AVP - Head of Media & Go-To Market at GCash, a position held since July 2022. Prior to this role, Isobel was the Precision Business Group Director at Wavemaker, where responsibilities included leading digital media strategy for multiple high-profile clients. Previous experience includes significant positions at MRM//McCann, McCann Worldgroup, Blank HQ Pte Ltd, GRJ Law Firm, Teecamps, Inc., and Nuffnang Philippines, with roles spanning strategy, marketing, and operations. Isobel's educational background includes a Bachelor of Business Administration in Marketing, as well as degrees in Commerce and Psychology from De La Salle University and the Entrepreneurs School of Asia.