Michelle Fernandez - Castillo

Michelle Fernandez - Castillo is currently the Vice President of Digital Experience at GCash, after holding various marketing and digital roles at Globe Telecom, Philip Morris International, Samsung Electronics, and L'Oréal. With a Bachelor of Arts in Psychology from Ateneo de Manila University, Michelle has a strong background in creating and executing strategic marketing campaigns tailored to customer needs, driving digital transformation, and leading cross-functional teams to achieve business objectives.