Damien Luniaud

Damien Luniaud is an accomplished automotive executive with extensive experience in marketing and operations management across various European markets. Currently serving as COO Europe Mercedes VP & Vans at RCM since September 2020, Damien Luniaud oversees operations in Belgium, Switzerland, Liechtenstein, and the Czech Republic, managing a turnover of over €700 million and a workforce of more than 700 employees, while driving digital transformation and new sales models. Previously, during a tenure at INFINITI Motor Company Ltd. from January 2013 to September 2020, Damien Luniaud held roles ranging from Chief Marketing Manager EMEA to Head of Global Marketing, focusing on strategic content, experiential marketing, and performance management for SUV lineups. Early experience includes significant positions at PSA Peugeot Citroën, including Marketing Director DS China and Managing Director Citroen Hungary. Damien Luniaud holds a Marketing degree from HEC Paris, further complemented by a preparatory education at Lycée Janson-de-Sailly.