Guy Francx is an accomplished professional with extensive experience in enterprise business architecture and transformation management, currently serving as Enterprise Business Architect at Myreas since January 2023. Previously, Guy held pivotal roles as Transformation Office Director at Ads & Data and Commercial Process and Product Director at SBS Belgium. With a strong background in revenue management and commercial innovation from positions at Clear Channel Belgium and Immoweb, Guy has demonstrated expertise in leading teams, process optimization, and implementing data-driven strategies. Educational credentials include an MBA from Vlerick Business School and specialized training in mergers and acquisitions from Imperial College Business School, complemented by further education in digital leadership and strategy.