Sarah Hoof has a diverse work experience in various roles and industries. Sarah is currently the Chief Commercial Officer (CCO) at mySafety Försäkringar AB, where they also served as the Head of Growth and Head of Digital Sales. Prior to that, they worked as a Lecturer at Hyper Island and Berghs School of Communication. Sarah also held multiple roles at Karma, including Head of Marketing, Head of Analytics, Product Manager, and Growth Manager. Sarah gained experience in conversion rate optimization and marketing as the Head of Customer Journey/Retention and Marketing & Conversion Manager at Conversionista!. Sarah also worked as a Lecturer at IHM Business School and as a CRM & Casino Manager at Betsson Group. Sarah's earlier experience includes a supervisor role at JM AB.
Sarah Hoof earned a Bachelor's degree in Construction Project Management from KTH Royal Institute of Technology, where they studied from 2007 to 2010. Sarah also attended Försvarshögskolan - Swedish Defence University for UGL - Leadership and Development, although the specific duration of their enrollment is not provided. In addition to their formal education, Sarah has obtained certifications in the Google AdWords Certification Program, Google Analytics Individual Qualification, and Optimizely Platform Exam. The exact dates of when they obtained these certifications are not specified.
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