Patrick Yatskis

VP of Growth & Ecommerce at MySerenityKids

Patrick Yatskis has over 15 years of experience in the marketing and digital marketing industry. Patrick began their career in 2006 as Partner and Head of Marketing & Business Operations at Redplum Media, a full-service marketing, web development, and digital marketing agency. In 2011, they took on the role of Marketing Adjunct Instructor at Minot State University. In 2015, they joined Swanson Health as a Digital Marketing Manager, and within three years was promoted to Senior Digital Manager and then Director of Digital Marketing. In 2021, they became VP of Growth & Ecommerce at Serenity Kids. Throughout their career, Patrick has been responsible for developing and executing digital marketing campaigns, overseeing digital marketing agency relationships, driving marketplace growth, spearheading domestic and international marketplace initiatives, managing inventory, product and pricing strategies, forecasting, planning, detail page content, promotional planning, budgeting, channel profitability, and P&L management.

Patrick Yatskis has a Masters in Marketing/Business Administration from the University of Phoenix and a Bachelor's Degree in Business Administration from the University of Mary.

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Timeline

  • VP of Growth & Ecommerce

    October, 2021 - present