Rui Yu is an experienced marketing professional currently serving as the Head of Marketing at N-SIDE since January 2021, where leadership over the Growth Marketing Team has led to notable achievements in meeting KPI targets and upskilling team capabilities in campaign and event management. Previous roles include Marketing Manager at N-SIDE, where a successful webinar series significantly enhanced brand awareness and generated numerous leads, and Marketing Specialist at Hologic, Inc., where support in organizing international conferences and launching new products contributed to overall business growth. Early career experiences include positions as a Marketing Consultant at Horsten International and Brand Associate at Murmur Studio, where Rui Yu demonstrated a strong ability to enhance brand awareness and develop effective market strategies. Rui Yu holds a Master's degree in China-Europe Business from Antwerp Management School and dual Bachelor's degrees in Accounting and Information Technology from Syracuse University.