Daniele Siciliano currently serves as the General Manager at Naïma Srl, a role held since August 2022. Previously, Daniele was the Marketing and Trade Marketing Director at De'Longhi from June 2019 to August 2022. Daniele's experience also includes serving as Direttore Marketing Major Appliances Italia at Electrolux from February 2015 to May 2019, and Head of Marketing at Electronic Arts (EA) from July 2004 to January 2015, where responsibilities encompassed various business segments. Daniele's career began as a Web Marketing Specialist at Direct Line from May 2000 to June 2004. Daniele holds a Master's degree in Marketing & New Media and a degree in Economy from Università Cattolica del Sacro Cuore, alongside a Bachelor of Business Administration from ITC Schiaparelli. Key competencies include planning, budgeting, strategy definition, competition analysis, communication, partnerships, and team management.