NAMM
Lana Negrete is the Vice President and Co-Owner of Santa Monica Music Center in Santa Monica, California. Founded in 1972, the musical instrument store provides music lessons, studio access, school instrument rentals, and support to local music education programs of Santa Monica and the larger Los Angeles community. The center has been a NAMM member since 1980. The Santa Monica Music Center has also received numerous awards, including the Community Hero Award in Santa Monica and a Top 100 Retailer recognition for 2020 and 2021. Lana earned her Bachelor’s Degree in Business Management with a minor in Product Development.
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NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan.