Joel Phua

Joel Phua is currently the Digital Category & Merchandising Manager at Decathlon Singapore, focusing on developing and executing digital merchandising strategies and utilizing data analytics for performance tracking. With a strong background in sports photography at Nanyang Technological University, Joel also has extensive experience as General Manager and Business Development Manager at Online Bicycle, where strategic initiatives led to notable revenue growth. Previous roles include digital marketing intern at Bikemart SG Pte Ltd, customer care officer at SP Group, and operations intern at CEFOC. Joel's educational background includes a FlexiMasters Degree in General Management from Nanyang Technological University and a Bachelor's of Science (Hons) in Sports Science & Management.

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