Reine Assaad is an experienced marketing professional with a strong background in brand management and strategy. Currently serving as Regional Brand Manager for Feminine Care at Napco National since 2020, Reine has successfully developed and implemented brand strategies and marketing campaigns. Prior to this role, Reine worked as an Independent Marketing & Strategy Consultant, collaborating on the launch of Petronas in Saudi Arabia. Reine's prior experience includes positions at Arla Foods where strategies to grow market share in the Cheese Category were developed, and earning an Arla Marketing Award for the Puck Masterbrand campaign. At Starcom Middle East, digital media plans were executed for major clients, while roles at Transmed encompassed both Category Manager and Key Account Manager positions, achieving significant sales growth. Reine began a career in marketing as a Project Analyst at Zawya and holds a Bachelor in Business Administration degree with a concentration in Marketing from the American University of Beirut.
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