Kareth Middlemass

Kareth Middlemass has extensive work experience in brand marketing, innovation, and strategic planning. Kareth currently holds the position of Director of Brand Marketing at Napoleon. Prior to this, they worked at Weston Foods as a Category Director, where they led the strategic planning and innovation process for the donut category. Before that, they worked at Innovation Suite as a Principal Consultant, partnering with clients to deliver improved innovation and business results. Kareth also has experience in innovation and marketing roles at Loblaw Companies Limited and Nestlé. In addition, they have held various positions at Pfizer Consumer Healthcare and Unilever, where they gained experience in brand management, sales, and account development.

Kareth Middlemass holds an Honours Bachelor of Business Administration degree in Marketing from the Lazaridis School of Business & Economics at Wilfrid Laurier University. Additionally, they have obtained several certifications including IDEO Designing for Change from IDEO in 2018, Jobs-to-be-Done Theory & Outcome Driven Innovation Masterclass from Strategyn in 2018, IDEO Insights for Innovation from IDEO in 2017, and Pathways to Leadership Masters Program from Verus Global in 2009.