Melissa Cultraro

Melissa Cultraro, MA, is an experienced marketing professional and freelance writer with a robust background in media production and event management. Currently serving as the Assistant Manager of Experiential Marketing at SEPHORA since March 2022, Melissa oversees the in-store event portfolio, strategizes with brands to achieve KPIs, and contributes to event marketing copy. Previous roles include Sponsored Content Contributing Writer at Narcity Media, Production Coordinator at Jam3, and various positions at CBC, where Melissa was integral in managing high-volume broadcast projects. Academic achievements include a Master's degree in Media Production from Ryerson University and additional copywriting and business courses from The University of British Columbia and UCLA.