Elvira Goicoechea

Elvira Goicoechea is an experienced marketing professional with a strong background in the beauty industry, currently serving as the Marketing Manager for Makeup at NARS within the Shiseido Group since September 2019 and previously holding the position of Senior Product Manager for the same brand. In addition to this role, Elvira is the Founder of Es_Gilda, a company established in April 2021. Prior experience includes roles as Product Manager for Maybelline and in Digital Marketing and E-commerce for NYX Professional Makeup at L'Oréal from 2017 to 2019, as well as a position in social media and content strategy at Bershka from 2016 to 2017. Elvira's career started at Havas Media Group España as a Junior Account Executive from 2013 to 2015. Educational qualifications include a Master's degree in Fashion and Luxury Brand Management from Istituto Marangoni, a Bootcamp for Account Planners from Miami Ad School Madrid, an Advertising and Public Relations degree from Universidad CEU San Pablo, and studies in International Advertising at HU University of Applied Sciences Utrecht.