Brittney Senicola

Brittney Senicola is an accomplished sales professional with extensive experience in the sports and hospitality industries. Currently serving as the Regional Director of Sales for NASCAR since May 2017, Brittney has successfully generated over $1,000,000 in revenue within a year during the pandemic and has led ticket revenue initiatives across multiple NASCAR tracks. Prior to NASCAR, Brittney held various roles at Sheraton Hotels & Resorts, including Corporate Sales Manager and Catering Sales Manager, where a strong focus was placed on customer relationship management and event execution. Earlier experience includes serving as Sales & Admissions Director for the Iowa State Fair, where strategic planning and budget management were key responsibilities. Brittney began career development as a Verizon Wireless Tour Manager, showcasing expertise in consumer engagement and event management. Brittney earned a Bachelor’s degree in Public Relations & Leisure, Youth, and Human Services from the University of Northern Iowa.