Sue Bettenhausen

Sue Bettenhausen is an experienced marketing professional currently serving as the Director of Digital Experience at Nasco Education since October 2018. Bettenhausen has held various leadership roles, including Director of Marketing Operations & Infrastructure and Creative Director. Prior experience includes significant positions at Ariens Company, where responsibilities encompassed managing the PIM system, implementing SEO and UX best practices, and leading multi-channel marketing content efforts. Prior to that, Bettenhausen worked at Grainger, overseeing marketing communications and leading teams in copywriting and design. Bettenhausen's career began at Lab Safety Supply Inc., progressing from Associate Copywriter to Copywriting Supervisor, managing a large team responsible for diverse marketing content. Bettenhausen holds a B.A. in Journalism with a minor in Marketing from the University of Wisconsin-Whitewater.