Masiar Tayebi

Masiar Tayebi was appointed Executive Vice President and Chief Strategy Officer in April 2021. He began serving a dual role as Chief Strategy and Information Officer in September 2022. With more than 20 years of experience, Masiar connects strategy, mergers and acquisitions, innovation and technology to drive growth and transformational change at SpartanNash.

Previously, Masiar served as Global Head of Corporate Strategy and Business Development at Whirlpool Corporation, responsible for acquisitions, including Yummly, a leading digital food platform offering online grocery delivery. After acquiring Yummly in 2017, Masiar served as Chief Operating Officer at Yummly, executing Whirlpool’s innovation growth strategy and tripling users to 23 million.

Prior to leadership roles at Whirlpool, Masiar was an Executive Director, Chief Technology Officer and Global Head of Change Management at UBS Asset Management, where he focused on strategy, M&A, technology and transformational change. He also worked with various Fortune 500 clients on strategic initiatives during his time in management consulting.

Masiar holds an MBA from the University of Chicago, Booth School of Business and a bachelor’s degree in Economics and Finance from Bentley University. He was named one of the University of Chicago Booth’s Top 15 Alumni in Tech.