Nashville Convention & Visitors Corp
Mary Peyton Carpenter has a diverse work experience in marketing and communications. Mary Peyton has most recently served as the Senior Director of Marketing for the Nashville Convention & Visitors Corp starting in 2023. Prior to that, they worked as a Senior Marketing Manager at Collideoscope from 2022 to 2023. Mary Peyton also held the position of Content Manager at the Nashville Convention & Visitors Corp from 2020 to 2022. Mary Peyton has previous experience as an Account Manager at GS&F and as a Brand Manager at Inflammo, both spanning from 2018 to 2020. Earlier in their career, they worked as a Senior Professional Recruiter and Recruiter at Insight Global from 2017 to 2018. Mary Peyton began their career with internships in public relations and marketing at Agentry PR and The Brave Collection in 2015 and 2014 respectively.
Mary Peyton Carpenter attended the University of Tennessee, Knoxville from 2013 to 2017, where they pursued a major in Retail and Consumer Sciences and a minor in Business. Mary Peyton obtained additional certifications, including "Fundamentals of Media Relations" from Muck Rack in July 2020 and "Hubspot CMS For Marketers" from HubSpot in August 2019.
Nashville Convention & Visitors Corp
The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. The hospitality industry is a crucial economic engine for Nashville and the state. From the city’s world-renowned honky tonks to the rise of our dining, fashion and sports scene, the world has taken note of Music City’s authenticity, creativity, and Southern hospitality. With convention business as the backbone of our sales activity, our sales staff consistently exceeds aggressive sales goals. Thanks to the Music City Center and Gaylord Opryland Resort, Cvent consistently names Nashville as a top meeting destination. Hotel construction is at a record pace with thousands of projected hotel rooms being added in the next few years. The NCVC produces the city’s two largest, one-day events on July 4th and New Year’s Eve. Both events sell thousands of hotel rooms and generate millions of dollars in direct visitor spending. The NCVC works closely with the City of Nashville and the Mayor’s Office, and we are governed by a volunteer board made up of outstanding community leaders. Our work is guided by the principles laid out in the Music City Brand Promise: The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere. Nashville’s hospitality industry has been on a record-breaking streak of growth in hotel rooms sold and hotel taxes collected for the past decade. The direct impact of the hospitality industry in Nashville is $7 billion annually with more than 16.1 million visitors who came in 2019. Nashville has been named a top global destination by major travel publications.