National Athletic Trainers' Association
Gina Hethcock is an experienced marketing professional currently serving as the External Marketing Manager for the National Athletic Trainers' Association since May 2021. Gina has developed a comprehensive omnichannel marketing strategy that integrates organic and paid social media, blogs, videos, and traditional advertising to enhance awareness of nonprofit programs. Previously, as Marketing Manager at Frisco Family Services, Gina crafted narratives for various media channels to engage audiences and promote fundraising events. Additionally, Gina held the position of Senior Manager for Public and Community Relations at Rent-A-Center, where integrated marketing plans were developed to enhance brand visibility. With a decade-long tenure at the American Diabetes Association as Director of Communications and Community Health Strategies, Gina managed communications, community engagement, and program development initiatives. Gina holds a Bachelor of Arts in Communications, with a minor in Spanish and Advertising from Texas State University.