Jennifer Lam

Jennifer Lam is a Marketing Manager specializing in Growth Strategy at NAB, focusing on Citi-branded and white label Cards & Loans since June 2022. With a proven track record, Jennifer has achieved a 31% year-over-year increase in portfolio instalment sales and a 100% uplift in cash instalment sales for Kogan within five months. Previous roles include Assistant Vice President for Growth Strategy at Citi, and Journey Expert and Marketing Manager at ANZ, where Jennifer drove significant marketing initiatives that led to a 106% acquisition target achievement and awarded Canstar’s Most Satisfied Customers Award in 2021. Jennifer's experience encompasses comprehensive marketing strategy development across various sectors, including financial services and travel, supported by education in Digital Marketing and a Bachelor of Commerce.