Louis Vaillancourt

Louis Vaillancourt currently serves as Conseiller principal in marketing relationnel at Banque Nationale du Canada, focusing on client engagement with digital features since August 2014. Previously, Louis held several roles at the same institution, including Directeur of marketing strategy and execution for transactional retail banking and insurance, along with leadership positions in customer acquisition and campaign strategies. In academia, Louis has been a Chargé de cours in marketing communication at HEC Montréal since January 2023, after previously teaching marketing and media courses starting in January 2013. Louis's earlier professional experience includes strategic planning roles at Cossette, DentsuBos, and ZenithOptimedia, working on brand positioning, consumer insights, and media planning for major brands. Louis holds a DESS in communication marketing and a BAA in electronic commerce from HEC Montréal, complemented by a DEC in administrative marketing from CEGEP Champlain St. Lawrence.