Aseel al-Jassar

Aseel Al-Jassar is an experienced professional in the banking and digital services sectors, currently serving as the Head of Digital Channel & ITM and Social Media Manager at the National Bank of Kuwait since June 2013. Aseel effectively manages social media platforms, implementing strategies to enhance brand awareness, engage audiences, and drive sales. In a prior role as Customer Complaint Unit Manager at the same bank, Aseel directed the customer complaint unit to align with service excellence goals. Previously, Aseel worked at Gulf Bank from January 2010 to March 2013 as the Customer Service and Card Product Manager, overseeing credit card services and marketing strategies. Aseel holds a Bachelor of Engineering degree in Business, Management, Marketing, and Related Support Services from Carolina Career College, attained between 1999 and 2002.