Willie Reed

Willie Reed is a seasoned sales and marketing professional who currently serves as the Senior Director of Sales and Marketing at the National Beer Wholesalers Association. With significant experience as the President and Owner of Ludington Beverage Company from 2012 to 2017, Willie successfully led diverse teams, achieved substantial sales growth, and contributed to local community initiatives. Prior roles include Senior Director of National Accounts & New Business Development at FloraCraft Corp. and multiple leadership positions at PepsiCo - Frito Lay, demonstrating skills in team development and strategic operations. Willie holds bachelor's degrees in Marketing from both Miami University and Western Michigan University.