Yasser Mira

Yasser Mira, MBA, is an accomplished marketing professional with extensive experience in the GCC region. Currently serving as the Marketing Director at National Biscuits & Confectionery Co. Ltd. since February 2023, Yasser also holds the position of Head of Category Marketing at PepsiCo for the GCC countries and Senior Regional Marketing Manager at Kimberly-Clark. Previous roles include Regional Senior Brand Manager at Mars, where Yasser managed multiple categories and achieved significant market share growth, and Senior Brand Manager at AFIA. With a foundational career beginning as an Assistant Brand Manager at Saudi Goody Products, Yasser has demonstrated expertise in brand management, marketing strategy development, and market analysis across various organizations. Educational credentials include an MBA with a marketing focus from Seattle University and a Bachelor's degree in Industrial Engineering from King AbdulAziz University.