Harold Reid is an accomplished professional with extensive experience in brand strategy and communications. Currently serving as Vice President of Brand Strategy at the National Black MBA Association and Owner/Lead Consultant at 1727 Communications, Harold has previously held significant roles including Senior Vice President at Authentique Agency, Co-VP of Programming at AMA Atlanta, and Group Director of Communications & Strategy at Matlock adpr. Notable achievements include leading successful multicultural marketing campaigns for major clients such as Target and Atlanta Hawks, which resulted in substantial increases in customer engagement and market share. Harold's background includes leadership positions at firms like Jackson Spalding and Porter Novelli, where strategic initiatives and crisis management were central to their success. An alumnus of Hampton University with a degree in Public Relations, Harold's career is marked by a commitment to enhancing brand visibility and driving impactful communications strategies.
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