Joanne Genadio

Joanne Genadio is an accomplished Marketing Manager and Editor with extensive experience at the National Fire Sprinkler Association since December 2006. In this role, Joanne developed effective marketing strategies that significantly increased membership and non-dues revenue, while successfully implementing a social media platform that expanded the association's following to over 20,000 in five years. As the editor of the award-winning National Fire Sprinkler Magazine, published six times a year, Joanne also managed a $350,000 marketing budget and executed various promotional campaigns. Prior to this, Joanne held marketing positions at Right-Way Dealer Warehouse from September 2001 to December 2006, where responsibilities included coordinating trade shows, managing advertising initiatives, and executing customer appreciation campaigns. Joanne holds a Bachelor's degree in Public Relations/Journalism from Utica College of Syracuse University.