Shahbaz Latif

Shahbaz Latif is a seasoned professional in sales and marketing with extensive experience in various leadership roles. Currently serving as Head of Sales Capability & RTM at National Foods Limited, Shahbaz focuses on enhancing execution capabilities to support sales targets and category growth. Previous roles include Revenue Planning Manager and Regional Sales Manager at National Foods Limited, as well as Assistant Trade Marketing Manager at Lotte Kolson (Pvt.) Limited, where collaboration with marketing teams on consumer promotions was key. At Burque, Shahbaz held progressive positions in sales management for the Nestle Division, ensuring business growth through strategic planning and resource optimization. Earlier experience includes leading a sales team at Konect Solutions USA LLC and a project internship at Unilever Pakistan, addressing supply chain efficiencies. Shahbaz holds an MBA in Sales and Marketing and a BBA in Marketing from the Institute of Business Administration.