William Allen

William Allen is a seasoned professional with extensive experience in media and partnerships, currently serving as Head of Campaigns at National Geographic Traveller since October 2016, where responsibilities include overseeing the monetization of media platforms and managing a multi-million pound content division. Previously, William held the position of Head of National Geographic Traveller - Adventure, successfully launching the highly commercially successful Adventure Guide and implementing a commercial restructuring for the brand. Prior experience includes roles at Mars, where William was an IT Controls Senior Analyst leading project management for IT compliance, and Chocolate UK Business Partnership Analyst, focusing on strategic partnerships within the UK chocolate sector. William has also demonstrated leadership as President of the City University Photography Society from March 2012 to September 2013. William holds a Bachelor of Science (BSc Hons) in Business Studies from Bayes Business School and has participated in various educational programs, including a summer exchange at The Chinese University of Hong Kong.