National Library of Israel
Amir Orni serves as the Director of Marketing & Innovation (CMO) at the National Library of Israel since July 2016, overseeing the marketing strategies for the institution dedicated to preserving Jewish cultural heritage. In addition, Amir has been a Digital Consultant & Lecturer at Habetzefer since January 2019. Previously, Amir held the position of Director of Digital Marketing & eCommerce at Issta from August 2014 to September 2016, overseeing comprehensive marketing and digital initiatives for Israel's largest travel group. Amir co-founded and served as CEO at צלם שלם, and held roles as Head of Digital & eCommerce at EL AL and CEO of the Jerusalem Post online edition. Educationally, Amir holds a Bachelor's degree in Business and Commerce from The College of Management Academic Studies, completed in 2000.
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National Library of Israel
The objectives of the National Library of Israel are: To collect, preserve, cultivate and endow the treasures of knowledge, heritage and culture in general, with an emphasis on the Land of Israel, the State of Israel and the Jewish people in particular. To serve as the National Library of the Jewish people, responsible for collecting the literary treasures of the Jewish people and preserve the continuity of Jewish and Israeli culture. To serve as the National Library of the State of Israel. To serve as the central research library for Israel and for the Hebrew University of Jerusalem in the Humanities fields, with an emphasis on Jewish Studies, Middle Eastern cultures, Asia-Africa and Islam.