Elisabeth Doherty

Elisabeth Doherty, MBA, has a diverse work experience that includes various roles in the marketing and brand strategy fields. Elisabeth is currently working as the Associate Vice President, Brand at the National MS Society, where they lead brand strategy and evolution for the organization's brand and associated sub-brands. Elisabeth is responsible for developing brand building campaigns, driving awareness, constituent acquisition, and annual giving. Elisabeth also oversees the content strategy, experience, and production for high profile Society events.

Prior to their current role, Elisabeth served as the Senior Director, Brand at the National MS Society, where they played a similar role in leading brand strategy and campaign development. Elisabeth also has experience working as the Marketing Director, Individual Giving, Campaigns, and Leadership Events at the National MS Society, where they focused on individual giving campaigns and leadership event marketing.

Elisabeth's previous experience includes roles at Homewatch CareGivers, where they worked as the Brand Manager and Business Development Manager. In these roles, they were responsible for brand positioning, marketing strategy, stakeholder and vendor management, and revenue growth. Elisabeth also worked as a Marketing Intern at Corporate Express and as a Graduate Teaching Assistant at the Daniels College of Business, Marketing Department.

Additionally, Elisabeth gained valuable experience as a Marketing Intern at Business Nonprofit Connections, where they conducted research, compiled information for marketing collateral, and played an integral role in the marketing success of a consumer fair.

Overall, Elisabeth Doherty, MBA, has a strong background in brand strategy, marketing management, and leadership, with expertise in driving awareness, constituent acquisition, and revenue growth through effective marketing campaigns.

Elisabeth Doherty, MBA, holds a B.A. in Politics, Rhetoric, and Media Studies from Willamette University, which they obtained from 2002 to 2005. Elisabeth also completed an MBA and an MS in Integrated Marketing Strategy from the University of Denver - Daniels College of Business from 2006 to 2008. Additionally, they have obtained several certifications, including Advanced Branding, Pivoting to Virtual Events, and The 22 Immutable Laws of Branding (Blinkist Summary) from LinkedIn, although specific dates of acquisition are unspecified.