Dawn Rodney

Chief External Affairs Officer at National Park Foundation

Dawn Rodney recently joined the Nation Park Foundation as Chief External Affairs Officer leading the team responsible for marketing, communications, government relations, corporate partnerships, content strategy, and brand development. She brings more than three decades of experience driving brand growth and leading innovative, high-profile marketing and media campaigns at nationally recognized organizations in both the corporate and nonprofit sectors.

Previously, Dawn served as Chief Innovation and Growth Officer at the National Wildlife Federation where she led and developed innovative market-based solutions driving both impact and revenue for the organization. While there, she created new revenue streams, transformed legacy businesses, and amplified brand awareness, engagement, and action through marketing and multi-platform storytelling. In addition to leading communications, marketing, and digital, Dawn led a portfolio of mission-driven businesses including commerce, licensing, partnerships, and the award-winning Ranger Rick magazines. She is the co-creator of the new Garden For Wildlife social enterprise, a commerce-based solution addressing the wildlife crisis.


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