Kyra Hicks

Kyra Hicks is senior director of marketing insights and analytics at the National Retail Federation. In this capacity, she leads data-driven decisions across the organization.

Working closely with internal departments and agencies, Hicks and her team lead efforts to build an analytics and data science function within NRF, track registration projections and marketing channel performance for NRF conferences, develop and maintain a prospect universe and identify key market and consumer trends for business decisions.