Sebastian Kryh serves as a Board Member of the Industry Partner Council at the National Retail Federation since April 2024, providing strategic insights from the retail industry. Currently, as CEO of Dise International AB, a company specializing in in-store experience platforms for global brands, Sebastian connects digital touchpoints from online to in-person. Previously, roles include Key Account Manager at Vertiseit AB, where focus was on digital customer experiences, and Account Manager at Evidente AB, overseeing software development and engineering projects. Sebastian's career also includes significant positions at Bankgirot, where responsibilities spanned from project ownership to product management, and roles in management consulting at SEB and operational improvement at Stena Metall AB. Educational credentials include a degree from Chalmers University of Technology.