Mike Clifford

Mike Clifford, MBA, serves as the Director of Product & Brand at National Safety Apparel, managing a portfolio exceeding $47M in FR apparel across various markets. With a robust track record in product management and marketing, Mike has held roles at companies including Lincoln Electric, Matco Tools, Invacare Corporation, and TPC Wire & Cable, where responsibilities included product strategy development, market analysis, and cross-functional team leadership. Mike’s early career at Vitamix provided valuable experience in marketing strategy and execution for major retail partners. An MBA graduate from Cleveland State University, Mike possesses extensive expertise in brand strategy, product optimization, and customer engagement initiatives.