National Trust
Emma Pearson is an accomplished Senior Communication & Marketing Lead at the National Trust, overseeing strategic communications and marketing initiatives focused on essential areas such as Land and Nature, Inclusion and Diversity, and Climate Change. With a career spanning over a decade in marketing and communications roles, Emma has developed comprehensive strategies that enhance audience engagement and perceptions, including the award-winning Colonialism and Slavery report campaign. Emma's previous experience includes roles at toinfinity as Director of Client Services, leading data-driven marketing initiatives, and marketing positions at Usay Compare Ltd, Incahoot Ltd, BCA, and Equi=Media, where skills in affiliate marketing and digital media were honed. Emma holds multiple diplomas in education related to wildlife, mental health, and climate change, complementing a solid academic foundation in marketing and business management.
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National Trust
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The National Trust for Places of Historic Interest or Natural Beauty, commonly known as the National Trust, is a charity and membership organisation for heritage conservation in England, Wales and Northern Ireland. In Scotland, there is a separate and independent National Trust for Scotland. The trust was founded in 1895 and given statutory powers, starting with the National Trust Act 1907.