National Trust
Laraine Penson is a seasoned professional in the arts and communications sector, currently serving as the Consultancy Manager at the National Trust since July 2016, where support is provided to the marketing and communications team for properties regionally and nationally. Prior experience includes roles as Associate Producer at the Arts Marketing Association and Director of Communications at Northern Ballet, where strategic communication and brand management were key responsibilities. Laraine's background also features a position as Head of Media & PR at Northern Ballet Theatre, focusing on media relations, and as Arts Press Manager at Laban, where media activity for significant projects, including the opening of a new building, was overseen. Earlier in career, Laraine was General Manager at East London Dance. Laraine holds a degree in Dance in Society from the University of Surrey.
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National Trust
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The National Trust for Places of Historic Interest or Natural Beauty, commonly known as the National Trust, is a charity and membership organisation for heritage conservation in England, Wales and Northern Ireland. In Scotland, there is a separate and independent National Trust for Scotland. The trust was founded in 1895 and given statutory powers, starting with the National Trust Act 1907.