National Trust
Michaela Davies is an experienced brand licensing and product development professional with a diverse background across multiple industries. Currently serving as Brand Licensing Manager at the National Trust since June 2019, Michaela previously held roles including Product Development & Sourcing Expert at Focal Point Negotiation, Head of Product at Half Moon Bay, and Product & Licensing Director at Shruti Designs. With a career spanning from March 1992 to March 2004 at WHSmith in various management roles, and earlier experience at Strakers London and WHSmith, Michaela has developed expertise in product development, licensing, and retail management. Michaela holds an advanced certificate in Marketing from CIM and a degree in Business Marketing from Oxford Brookes University.
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National Trust
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The National Trust for Places of Historic Interest or Natural Beauty, commonly known as the National Trust, is a charity and membership organisation for heritage conservation in England, Wales and Northern Ireland. In Scotland, there is a separate and independent National Trust for Scotland. The trust was founded in 1895 and given statutory powers, starting with the National Trust Act 1907.