Justine Stafford

Head Of Brand Strategy & Integrated Communications Planning at Nationwide Building Society

Justine Stafford currently serves as the Head of Brand Strategy & Integrated Communications Planning at Nationwide Building Society, a position held since December 2023. Prior to this, Justine accumulated extensive experience at Lloyds Banking Group from September 2014 to December 2023, advancing through several roles including Head of Strategic Communications Planning and Head of Brand Planning. Responsibilities included the development of brand communications strategies, media budget allocation, and agency management. Earlier experience at Lloyds TSB from January 2004 to September 2008 encompassed roles in marketing effectiveness and consumer lending, focusing on media trend analysis, performance analysis, and proposition development. Justine holds an MA in International Political Economy from the University of Warwick.

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Nationwide Building Society

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Nationwide Building Society is a British mutual financial institution, the seventh largest cooperative financial institution and the largest building society in the world with over 15 million members. Its headquarters are in Swindon, England. Nationwide is the result of over a hundred mergers, the most notable of which are its merger with Anglia Building Society in 1987 and Portman Building Society in 2007. It is now the second largest provider of household savings and mortgages in the UK and has a 7.7% market share of current accounts.


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