William Braff

William Braff is an experienced engineering professional currently serving as the Vice President of Product Engineering at Natron Energy since February 2024. Prior to this role, William was the Director of Advanced Engineering Systems at Lucid Motors from May 2022 to February 2024. William's extensive background includes positions at Apple, where responsibilities included Hardware Engineering Manager, Hardware Development Engineer, and Engineering Program Manager from May 2016 to May 2022. Earlier experience includes a Senior Engineer role at Giner Inc from November 2014 to April 2016 and as an Associate at Exponent from January 2014 to November 2014. William holds a PhD and an SM in Mechanical Engineering, both earned from the Massachusetts Institute of Technology, with the PhD completed in January 2014 and the SM in January 2011.