Paola Martins is a seasoned professional in marketing and event management, currently serving in various roles at Natura since October 2020, focusing on sales force journeys and relationship marketing. Previously, Paola held positions at Natura as an Events Analyst for project management, overseeing awards and business events that engaged over 5,000 participants. Experience includes freelance production for Agência Tração and communication coordination for ABIMAD, with a strong background in public relations as a Senior Public Relations professional at Avesani Comunicação. Educational qualifications include a postgraduate degree in Digital Marketing from INDEG-ISCTE Executive Education and a Bachelor's degree in Public Relations from Faculdade Cásper Líbero.