Adriana Bueno

Adriana Bueno is an experienced marketing and strategic professional currently serving as the Global Head of Marketing Intelligence at Natura since December 2009. Adriana's expertise spans strategic planning, competitive intelligence, and market analysis, with a strong focus on customer and consultant centricity. Prior roles at Natura included Senior Manager of Competitive Strategy and Manager of Competitive Intelligence, where Adriana led strategic studies, ensured multi-channel strategy dissemination, and supported high-level decision-making processes. Earlier career experiences include roles at Kantar Worldpanel and C&A, contributing to budgeting, market analysis, and tax administration. Adriana holds an Executive MBA in Business Management from USP/Esalq and is pursuing an MBA in Marketing Management from FGV, alongside a degree in Economics from FITO.