Pedro Luiz Barreiros Passos

Is co-chairman of the Board of Directors of Natura and co- founder of the Company and a director of Natura Institute. Mr. Passos graduated in Production Engineering from Escola Politécnica of the University of São Paulo and has extension in Business Administration from Fundação Getúlio Vargas and dedicates his time to various entities and organizations, fostering entrepreneurship, technological innovation, personnel and organization management, among other activities. As President of the Institute of Studies for Industrial Development (IEDI) he prioritized reduction of excessive bureaucracy, criticism of slow public services and lack of investment and proper management by government entities, as well as specific demands of the industry to reduce costs, increase productivity and improve external presence. As President of Fundação SOS Mata Atlântica, he leads the agenda for sustainable tourism to transform the country’s natural potential in economic possibilities with due regard to sustainability. His entrepreneuring capacity and business acumen have additional support in his activities at Instituto Empreender Endeavor, with the support of businesspeople of various areas, discussing international agenda and fostering dreams that start from scratch but grow exponentially. Through his belief in the potential of education, he makes this inspiration possible through the Dom Cabral Foundation (FDC), with innovative social programs that invest in people and vanguard teaching. Through his commitment with transformation and innovation, he values business ethics and the dialogue for diversity in the country.